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Sales Academy 2024

Location: Hyatt Place National Mall, 400 E Street SW, Washington, DC 20024

Attend our 2024 Sales Academy and set your pace for sales success this year. At the Sales Academy, you will:

  • Get updated data on the DMV market since State of the Industry
  • Learn sales best practices
  • Use data to supercharge your sales pipeline

Our speakers: 

Session 1: Using Data to Supercharge Your Sales Pipeline

During this session, you will be given access to the Knowland database of actualized events while Knowland experts walk you through how to identify the best prospects for your property’s unique needs. With your prospects in hand, you will be given tips on how to use their prior booking details to craft the best outreach to stand out among your competitors. 

Key Takeaways:

  • Get updated data on the DMV market since State of the Industry
  • Learn sales best practices
  • Use data to supercharge your sales pipeline

Session 2: Harnessing AI for Revenue Growth: Strategies for Hotel Sales and

Marketing Leaders

This session, tailored specifically for the DC Market, with industry expert Holly Zoba, CHDM, will delve into the dynamic world of artificial intelligence and its transformative impact on hotel sales and marketing. Discover innovative ways to leverage AI in growing your sales and engagement strategies. This session is designed to provide you with practical insights and actionable techniques to stay ahead in the ever-evolving hospitality industry.

Key Takeaways:

  • Understanding AI Basics: Gain a fundamental understanding of artificial intelligence and how it applies to the hospitality sector, particularly in sales and marketing.
  • Sales Growth through AI: Learn how to use AI-driven tools and strategies to increase your client base effectively. We will cover ChatGPT, Bard with Gemini Pro, and Snov.io.
  • Automated Lead Nurturing: You will get the best results with multiple touchpoints - but who has time for that?  AI can help and we will show you how.
  • Data-Driven Decision Making: Understand how to harness the power of AI for insightful data analysis, helping in making informed decisions that can lead to growth and success.
  • Future Trends and Adaptation: Get insights into the future trends of AI in hospitality and how to adapt these evolving technologies for sustained growth and competitiveness.

Cost: Members $45/Non-members $65

Register Here

REMEMBER: Bring your laptop fully charged and be ready to participate.