How Revenue Optimization Happens
Join us for a dynamic educational event, "How Revenue Optimization Happens," where you'll learn more about the convergence of revenue, sales, and marketing as part of a successful commercial strategy team.
Our lineup features Brittany Cascanet (VP, Highgate) and Erica Lipscomb (SVP, Crescent) in conversation with Jennifer Hill (VP, Kalibri Labs). We’ll also hear from Lee Callicutt (Visit Montgomery).
Who Should Attend?
This event is perfect for hotel professionals across all levels who are keen to enhance their understanding of revenue optimization and commercial strategy, from front-line staff to senior management. If you're looking to elevate your career or your business, this event will provide you with the knowledge and tools needed to succeed.
Attendees Will Learn:
• The Essence of Commercial Strategy: Get a clear, no-nonsense explanation of what commercial strategy entails, separating myths from facts, and understanding its critical role in driving revenue optimization.
• Purpose and Impact: Discover the overarching purpose of commercial strategy and how it serves as the backbone of successful revenue management and growth in the competitive hotel industry.
• Practical Deployment: Even if you're not in a leadership position, learn immediate, actionable steps you can take to contribute to your organization's commercial strategy initiatives, driving meaningful change and optimizing profitable revenue.
Location: Hyatt Regency Dulles