Building Smarter Hotel Demand

Building Smarter Hotel Demand: A CHDM (Certified Hospitality Digital Marketer)-Inspired

Workshop for Hotel Leaders

This interactive, in-person workshop introduces the fundamentals of modern hotel marketing and commercial strategy using the CHDM framework as a guide. Designed for hotel professionals across sales, marketing, revenue, and leadership, the session focuses on how marketing, demand generation, and commercial thinking work together in today’s hospitality environment.

Participants will explore core marketing concepts, evaluate real-world hotel examples, and apply practical ideas they can take back to their properties immediately. While this session is not a CHDM exam prep or certification course, it is designed to help attendees accelerate their path into CHDM concepts and thinking. The workshop is valuable for both those considering CHDM certification and those already CHDM-certified who want a practical, discussion-based refresher.

This session is open to anyone interested in revenue generation and commercial success for hotels.